Common Crisis Faced by Urban Indians

A movie that makes you realize the ugly truth about life – Saat No. Shanatan Sanyal. In this world of competition, we forget to live the life we really want or sometimes take the wrong route to achieve what we want in a short span of time. This movie brilliantly explains the common crisis that the urban Indians face that we don’t see. 

The story-line of this movie talks about all seven namesakes Shanatan Sanyal in the city. The characters of each Shanatan is different from others and speaks about all the common crisis that the current generation or so-called Urban Indians deal with. A movie that will trigger your soul. 

We all have been asked to prepare for the government exams because they say life is simpler. The perks and job security of a government job cannot be matched with a private one. The lifestyle the urban Indians are a part of pushes them to jump from one organization to another for a higher salary package and better manner of living. It’s so easy to be kicked out from a private job that a lot of times, we are so clueless with our life. Which again results in debts and living the high life in a poor man’s way. Some of us stay away from our family to earn that extra money to live a better life. 

There is a well-known phrase that says “Patience Is Virtue” which the urban Indians have forgotten. The friend circle that we build now is only built on the basis of standards, needs and wants compared to the actual friendship. Even when it comes to relationships, we would rather move on than work on it and make sure things get better. 

Saat No. Shanatan Sanyal is a psychological thriller Bengali movie based on a man called Shanatana, a perfume salesman who meets seven other Shanatan Sanyal in the city. The actual thrill begins when each of the seven clients starts disappearing one by one. The movie starts with a man standing beside a railway track and the running train that reflects his dark presence. The mystery builds up here.  Overall the teaser shows how the leading character stands in front of all the seven namesake’s house as an obstacle in their life because of his mental behavior. The ‘Aator’ or the scent seems to hold great symbolism in this movie. Apart from the scent, the movie is full of such symbols which depict the inner restlessness of the protagonist. 

Annapurna Basu has managed to make an intriguing and alerting movie for the audience who also face these common man issues. Kaushik Ganguly’s presence in this movie has increased the expectation of the movie based on all his past projects and brilliant screen presence. He has always been amazing at portraying a middle-class man with issues just like in this movie. 

Do not miss watching this thriller mystery that is Saat No. Shanatan Sanyal on ZEE5.

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Affordable Sustainable Fashion Brands in India

There was a time when you had to be from the affluent class to head to an organic/ eco-friendly clothing brand and be able to invest in something that is sustainable. With change in surroundings and betterment of the environment people are learning and shifting to organic and sustainable living. Fashion is the biggest industry that caught the fastest route to organic fashion.

There is a long list of brands that are sustainable and organic but there are only few that are reachable to the middle class/ salaried consumers. Ethical fashion has been trending in some way or the other and not just for environmental well being. All brands have a different story regarding the change in the shift from fast fashion to an organic brand.

For people who don’t understand what organic/ethical/sustainable fashion is – let me put in points :

It pays attention to and manages the human impact on the environment for fashion, allowing for indefinite production, in harmony with nature. Here’s how it does that:

  • Provides workers with humane rights and working conditions
  • Discourages and reduces the use of chemicals, using natural dyes
  • Uses Eco-friendly fabrics
  • Saves water
  • Champions recycling and use of sustainable energy sources
  • Acts as a guardian for animal rights
  • Zero Wastage Policy


Keeping all that in mind, I have listed out affordable brands that follow and believe in the same.


  • Howrah Bridge

This brand is close to my heart because it’s my dearest friend Anupriya aka Styleprism’s baby. The entrepreneur is multi-talented and has left no stone unturned. Zero wastage policy is the most trendiest segment of Howrah Bridge other than her quirky apparels made out of Indian hand loom. Howrah Bridge provides fair wages and good working conditions for their workers. They make clothes that are comfortable, stylish, irrespective of current trends so that they can be worn for many years thus reducing the customer’s fast buying needs.

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  • KhadiCult

“The brand Khadi Cult, a sustainable clothing label was launched with a mission to weave a new story on a fabric which held a lot of national importance – KHADI. With a sole objective of making Khadi highly acceptable to a younger audience, she decided to bring a refreshing twist to the fabric by introducing quirky prints and fun cuts to the heritage fabric.” – KhadiCult

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  • Secret Project

I have already spoken about this brand on my blog. You can read about them here.

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  • Gulaal 

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  • Okhai

An Indian artisan led fashion brand that empowers tribal women. Okhai products offer contemporary designs, all reasonably priced. Proceeds from sales help these artisans help themselves – Okhai’s mission is to encourage women from less privileged backgrounds to acquire new skills; to give them the self-confidence and self-esteem required to earn by their own industry and initiative; and to enable them to carry this newly discovered skill and confidence into the wider world. Okhai understands the rich culture and traditions that these rural communities are steeped in and translates this heritage into products by pairing traditional art with contemporary designs and modern processes.

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  • RustOrange

RustOrange presents to you a platform for a selection of exquisite designer pieces with the touch of a button. They believe fashion is a right, not a luxury, so they aim to deliver the biggest trends at the most affordable prices.

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ZEE5’s Bangla original Water Bottle is a thrilling neo-noir. But what is neo-noir?

ZEE5 continues to push the envelope when it comes to experimentation in stories and genres within the Indian web space. Their recent Bangla original series Water Bottle is another shining example of the fact. When one looks at the trailer of Water Bottle, there is this incredibly thrilling yet creepy vibe that is evident. But as a cinephile, I also felt that series had shades of neo-noir in it. You may ask why? But more importantly, many would think what is neo-noir in the first place? Hence, for those who are unfamiliar with the terminology, let us explore the elements of neo-noir genre and how ZEE5’s Bangla series Water Bottle fits into the definition.

Watch Water Bottle web series online


Elements of Neo-Noir

  • A Cynical and flawed protagonist

As mentioned in the title, cynicism and flaws are the quintessential traits in a neo-noir protagonist. If you further narrow down the traits, you would often see a pattern. For example, many protagonists in the genre would be hot-headed individuals with their fair share of vices. But at the same time, their perception of the world is clearer than others, making them perfect to look into the ignored details of a case and make exciting revelations. In the show too, the protagonist Mringako (Chiranjeet Chakraborty) possess all the aforementioned traits. An alcoholic with anger management issues, Mringako still manages to spearhead the investigation in the series, all due to its intellect and ability to decipher the criminal mind.  

  • Depiction of Crime

In film noir, the predecessor of neo-noir, the central conflict would involve individuals with cynical attitudes and crimes that resulted out of that. Mostly, these would be crimes of passion or revenge or monetary motivation. Either way, it was more of a sociological lens that the film noir genre had in the day. But as the neo-noir genre kicked in the 1970s, there was a shift from a sociological lens to a psychological lens. The crimes became more grisly and were driven by a psychological factor now. In Water Bottle, the character Jyotileshwar (played by Rajatava Dutta) too is driven to murder young kids, due to a twisted mindset that germinated from an incident in his childhood.

  • Use of light and darkness

Cinematography is possibly the most easily distinguishable aspect of the neo-noir movement. Borrowing its predecessor, neo-noir is known for its use of dark visuals to emphasise characters or scenes for metaphorical reasons. Among other stylistic methods, the interplay of light and darkness is more prominently used in neo-noir narratives. Coming to Water Bottle, there are multiple instances where the cinematography’s neo-noir styling is evident. One instance that I recall is when Jyotileshwar walks through a dingy corridor that is lit in sky blue shades. This use of lighting heightens the creepy atmosphere to another level.

To know more about neo-noir, check out this article!

Those were my views on the neo-noir genre and how ZEE5’s Bangla web series Water Bottle employs these genre tropes. Considering the fact that it is a novel attempt in the Bangla web space, you must check out the web series Water Bottle on ZEE5.

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Chapter 1 – The Ugly Truth

They say a pen is mightier than a sword.

With change in time and technology, people would rather pick up a sword then go through the stress of picking up a pen.

As a blogger, your strongest platform SHOULD BE the blog where you talk about your creative ideas and curated details. Like I said, with Instagram turning into a money making platform for influencers and brands, no body has the time and patience to sit down and pen down their thoughts and ideas. I am little old school when it comes to technology – I would rather buy a book, smell it and feel it, than using a kindle to read. Where is the feel? I know it saves trees but technology also in some way creates pollutants unknowingly.

Keeping all this aside I wanted to talk about how the influencer game in India has changed drastically. When I started blogging, it was the all about – good content = good read. Today it’s all about engagement (organic or inorganic). We will talk about organic and inorganic part later. The definition of creativity is dead with only 5% of the bloggers/influencers working hard and bringing the best on the platform that unfortunately goes unrecognized.

Talking about blogging – I make sure I read my blogger friend’s and other blogger’s posts on their platform at-least twice in a month or whenever they post.

When was the last time you read a blog?


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Processed with VSCO with a6 preset


Processed with VSCO with a6 preset


As a community, we were stronger and organic. Number game was never something that would even cross our mind. Brands and PR companies always worked organically and wouldn’t discriminate like they do now. My first ever collaboration was a paid collaboration and look how the tables have turned. PR and brands push barter deal because they know they will get what they want. If I don’t agree to the deal, there might be five others waiting for this barter campaign. Do you know why? Because most of the influencers are influencers today because of the freebies. Yes, that’s an ugly truth! I have personally witnessed it and was embarrassed to over hear a conversation regarding the same. Unfortunately, it’s not just with new influencers but already established non-organic influencers do it too.

Don’t ruin it for the other hard-working influencers who have taken up this profession full time and need to monetize the platform to earn a living.

Things have changed but not in the right way.


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