Affordable Sustainable Fashion Brands in India

There was a time when you had to be from the affluent class to head to an organic/ eco-friendly clothing brand and be able to invest in something that is sustainable. With change in surroundings and betterment of the environment people are learning and shifting to organic and sustainable living. Fashion is the biggest industry that caught the fastest route to organic fashion.

There is a long list of brands that are sustainable and organic but there are only few that are reachable to the middle class/ salaried consumers. Ethical fashion has been trending in some way or the other and not just for environmental well being. All brands have a different story regarding the change in the shift from fast fashion to an organic brand.

For people who don’t understand what organic/ethical/sustainable fashion is – let me put in points :

It pays attention to and manages the human impact on the environment for fashion, allowing for indefinite production, in harmony with nature. Here’s how it does that:

  • Provides workers with humane rights and working conditions
  • Discourages and reduces the use of chemicals, using natural dyes
  • Uses Eco-friendly fabrics
  • Saves water
  • Champions recycling and use of sustainable energy sources
  • Acts as a guardian for animal rights
  • Zero Wastage Policy


Keeping all that in mind, I have listed out affordable brands that follow and believe in the same.


  • Howrah Bridge

This brand is close to my heart because it’s my dearest friend Anupriya aka Styleprism’s baby. The entrepreneur is multi-talented and has left no stone unturned. Zero wastage policy is the most trendiest segment of Howrah Bridge other than her quirky apparels made out of Indian hand loom. Howrah Bridge provides fair wages and good working conditions for their workers. They make clothes that are comfortable, stylish, irrespective of current trends so that they can be worn for many years thus reducing the customer’s fast buying needs.

Instagram Page –


  • KhadiCult

“The brand Khadi Cult, a sustainable clothing label was launched with a mission to weave a new story on a fabric which held a lot of national importance – KHADI. With a sole objective of making Khadi highly acceptable to a younger audience, she decided to bring a refreshing twist to the fabric by introducing quirky prints and fun cuts to the heritage fabric.” – KhadiCult

Instagram Page –


  • Secret Project

I have already spoken about this brand on my blog. You can read about them here.

Instagram Page –


  • Gulaal 

Instagram Page –


  • Okhai

An Indian artisan led fashion brand that empowers tribal women. Okhai products offer contemporary designs, all reasonably priced. Proceeds from sales help these artisans help themselves – Okhai’s mission is to encourage women from less privileged backgrounds to acquire new skills; to give them the self-confidence and self-esteem required to earn by their own industry and initiative; and to enable them to carry this newly discovered skill and confidence into the wider world. Okhai understands the rich culture and traditions that these rural communities are steeped in and translates this heritage into products by pairing traditional art with contemporary designs and modern processes.

Instagram Page –


  • RustOrange

RustOrange presents to you a platform for a selection of exquisite designer pieces with the touch of a button. They believe fashion is a right, not a luxury, so they aim to deliver the biggest trends at the most affordable prices.

Instagram Page –




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ZEE5’s Bangla original Water Bottle is a thrilling neo-noir. But what is neo-noir?

ZEE5 continues to push the envelope when it comes to experimentation in stories and genres within the Indian web space. Their recent Bangla original series Water Bottle is another shining example of the fact. When one looks at the trailer of Water Bottle, there is this incredibly thrilling yet creepy vibe that is evident. But as a cinephile, I also felt that series had shades of neo-noir in it. You may ask why? But more importantly, many would think what is neo-noir in the first place? Hence, for those who are unfamiliar with the terminology, let us explore the elements of neo-noir genre and how ZEE5’s Bangla series Water Bottle fits into the definition.

Watch Water Bottle web series online


Elements of Neo-Noir

  • A Cynical and flawed protagonist

As mentioned in the title, cynicism and flaws are the quintessential traits in a neo-noir protagonist. If you further narrow down the traits, you would often see a pattern. For example, many protagonists in the genre would be hot-headed individuals with their fair share of vices. But at the same time, their perception of the world is clearer than others, making them perfect to look into the ignored details of a case and make exciting revelations. In the show too, the protagonist Mringako (Chiranjeet Chakraborty) possess all the aforementioned traits. An alcoholic with anger management issues, Mringako still manages to spearhead the investigation in the series, all due to its intellect and ability to decipher the criminal mind.  

  • Depiction of Crime

In film noir, the predecessor of neo-noir, the central conflict would involve individuals with cynical attitudes and crimes that resulted out of that. Mostly, these would be crimes of passion or revenge or monetary motivation. Either way, it was more of a sociological lens that the film noir genre had in the day. But as the neo-noir genre kicked in the 1970s, there was a shift from a sociological lens to a psychological lens. The crimes became more grisly and were driven by a psychological factor now. In Water Bottle, the character Jyotileshwar (played by Rajatava Dutta) too is driven to murder young kids, due to a twisted mindset that germinated from an incident in his childhood.

  • Use of light and darkness

Cinematography is possibly the most easily distinguishable aspect of the neo-noir movement. Borrowing its predecessor, neo-noir is known for its use of dark visuals to emphasise characters or scenes for metaphorical reasons. Among other stylistic methods, the interplay of light and darkness is more prominently used in neo-noir narratives. Coming to Water Bottle, there are multiple instances where the cinematography’s neo-noir styling is evident. One instance that I recall is when Jyotileshwar walks through a dingy corridor that is lit in sky blue shades. This use of lighting heightens the creepy atmosphere to another level.

To know more about neo-noir, check out this article!

Those were my views on the neo-noir genre and how ZEE5’s Bangla web series Water Bottle employs these genre tropes. Considering the fact that it is a novel attempt in the Bangla web space, you must check out the web series Water Bottle on ZEE5.

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Chapter 1 – The Ugly Truth

They say a pen is mightier than a sword.

With change in time and technology, people would rather pick up a sword then go through the stress of picking up a pen.

As a blogger, your strongest platform SHOULD BE the blog where you talk about your creative ideas and curated details. Like I said, with Instagram turning into a money making platform for influencers and brands, no body has the time and patience to sit down and pen down their thoughts and ideas. I am little old school when it comes to technology – I would rather buy a book, smell it and feel it, than using a kindle to read. Where is the feel? I know it saves trees but technology also in some way creates pollutants unknowingly.

Keeping all this aside I wanted to talk about how the influencer game in India has changed drastically. When I started blogging, it was the all about – good content = good read. Today it’s all about engagement (organic or inorganic). We will talk about organic and inorganic part later. The definition of creativity is dead with only 5% of the bloggers/influencers working hard and bringing the best on the platform that unfortunately goes unrecognized.

Talking about blogging – I make sure I read my blogger friend’s and other blogger’s posts on their platform at-least twice in a month or whenever they post.

When was the last time you read a blog?


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Processed with VSCO with a6 preset


Processed with VSCO with a6 preset


As a community, we were stronger and organic. Number game was never something that would even cross our mind. Brands and PR companies always worked organically and wouldn’t discriminate like they do now. My first ever collaboration was a paid collaboration and look how the tables have turned. PR and brands push barter deal because they know they will get what they want. If I don’t agree to the deal, there might be five others waiting for this barter campaign. Do you know why? Because most of the influencers are influencers today because of the freebies. Yes, that’s an ugly truth! I have personally witnessed it and was embarrassed to over hear a conversation regarding the same. Unfortunately, it’s not just with new influencers but already established non-organic influencers do it too.

Don’t ruin it for the other hard-working influencers who have taken up this profession full time and need to monetize the platform to earn a living.

Things have changed but not in the right way.


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A Home That Co-exists With Nature

Among the many residential projects in Bangalore, this property in particular caught my attention. Nestled in Sammy’s Dreamland off BIAL (Airport) Road, surrounded by numerous projects, Assetz Earth & Essence stands out like a sight to sore eyes. The project holds true to the Assetz promise of ‘Innovation, Design & Quality.’ This reminded me of how real estate companies have evolved their thinking from basic structural houses to well researched and designed houses. In today’s day and age, the concept of sustainable and eco-living homes are fast growing. With Assetz Earth & Essence, both these concepts are seen throughout the project. Not just the homes but also in the execution of the remaining master plan. For instance, the homes come with sky lights which allow for natural lighting which is uncommon in most row houses. The project also comes with a 1.5 acre Earth club catering to all your leisure and fitness needs such as tennis, organic farming and much more. These are just few of the features/amenities offered.

When I first moved to Bangalore, I had a very different image of the city. Lesser traffic, greenery for miles and a city that automatically made everyone feel like they belonged.

Over the course of time, this sense of belonging has faded away giving way to a fast moving life which has taken a toll not only on our mental health but also on the environment.

After visiting this project, I felt that spark of old Bangalore once again. At Earth & Essence, you get the opportunity to sneak away from the city while still being in the midst of it. It’s the perfect balance of nature and the city life.


Memories of Old Bangalore with Earth & Essence













The property is an amalgamation of natural light, fresh air, tranquilizing scenes of greenery and nature. It provides you with a sense of comfortable living and community lifestyle.

Earth & Essence consists of 75 row houses that range from 3, 4 and 5 BHK homes starting at 2.6 Cr and is located in North Bangalore, which is an up and coming neighborhood, catering not only to the retired but also to the young and restless. Almost sounds like this project is unreal.

I urge you to pay a visit to this marvelous project when you have time on your hands. And yes, it’s worth the drive.

Experience a simpler yet richer way of living only at Assetz Earth & Essence!

For more information, you can head on to their website –


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